Business Marketing For E-Commerce

By Chris Jenkinson

A pay-per-click (PPC) campaign is an excellent form of business marketing for an e-commerce operation. PPC Basics. A PPC campaign is one whereby the business owner pays a site like Google for click-throughs to their site.

Keywords Are Key

Ensure your keywords are relevant and specific. For instance, broad terms like "laptop computer" or "computer software" are too common. For instance, you could narrow down the above example keywords even further as "London anti-virus software company".

Landing Pages

If you are paying for the keywords "free anti-virus software", then you should direct their click to a page offering a free trial download.